Lessons & videos
Discover the power of “Marketing Momentum“, a comprehensive marketing series that unlocks the secrets to success in today’s competitive marketplace. Explore the fundamentals of marketing, from mastering the basics to identifying target audiences, building brand value, managing online presence, and evaluating marketing channels.
This engaging series equips marketers with essential knowledge and skills, empowering both professionals and business owners to excel and drive growth. Unlock valuable insights and practical techniques to thrive in the dynamic world of marketing.
Completing this course will help you:
Who is the course for?
- Business Owners
- Marketing Professionals
- Marketing Coordinators
Maximize the success of your business by learning about marketing and the value of a marketing funnel. Discover how marketing can help identify your target audience, develop offerings that meet their needs, and promote and sell your products or services effectively. Gain valuable insights into the customer journey and the stages of the marketing funnel, allowing you to create targeted marketing strategies that increase the likelihood of conversion and boost sales and revenue.
- Understand what marketing is and why it is important
- Recognize and apply the fundamental terms and concepts used in marketing
- Understand the marketing funnel and how it can be used to guide marketing efforts
Video 10- Minutes
Discover the importance of learning about your target audience as a business owner. A target audience is a specific group of people that a business aims to reach with their marketing efforts. By identifying and attracting their target audience, business owners can create effective marketing strategies that resonate with their customers, leading to increased sales and revenue. Understanding the needs and preferences of their target audience also allows business owners to develop products or services that are tailored to their customers’ needs, increasing customer satisfaction and loyalty.
- Define what a target audience is and its importance in marketing
- Identify the characteristics of a target audience, including age, gender, interests, and behaviors
- Analyze and evaluate the needs and preferences of a target audience
- Understand how understanding and attracting a target audience leads to increased customer satisfaction and loyalty
- Apply knowledge of target audience identification and attraction to achieve greater success and sustainability for a business.
Video 17- Minutes
Discover the importance of understanding a brand as it relates to marketing. A brand is a critical element in a company’s success, encompassing the perception that customers have of a company and its products or services. Learning about the brand’s value proposition, guidelines, and role in the customer journey is essential in creating effective marketing campaigns that resonate with target audiences, reinforcing brand recognition and loyalty.
- Define what a brand is and its importance in marketing.
- Understand the value proposition of a brand and its role in creating effective marketing campaigns.
- Identify the components of brand guidelines and their role in reinforcing brand recognition and loyalty.
- Analyze how a brand fits into the customer journey and influences customers’ perception and experience at each stage.
- Apply knowledge of branding to create a powerful and cohesive brand that attracts and retains customers, ultimately leading to business growth and success.
Video 16- Minutes
Gain insights into the importance of a strong online presence and the essential components that make up a business’s online footprint. Learn about the critical role that content above the fold on a website plays in attracting potential customers, the significance of SEO in increasing visibility and attracting more customers, and the importance of social proof in building trust and credibility with potential customers. Our course provides valuable knowledge on creating a strong online presence that accurately reflects a business’s brand, builds credibility, and attracts more customers, ultimately leading to increased sales and revenue.
- Define the concept of online footprint and its importance for businesses.
- Identify the critical components of a website’s content above the fold and how it impacts potential customers’ first impression of a business.
- Understand the role of SEO in increasing a business’s online visibility and attracting potential customers.
- Analyze the importance of social proof, such as customer reviews and testimonials, in building trust and credibility with potential customers.
- Apply knowledge of online footprint to create a strong online presence that accurately reflects a business’s brand, builds credibility, and attracts more customers, ultimately leading to increased sales and revenue.
Video 16- Minutes
Learn how to develop a successful and cost-effective marketing strategy by understanding the importance of marketing channels. Our course covers the significance of marketing channels in reaching a business’s target audience, the benefits of an integrated marketing plan, and the importance of analyzing the cost per acquisition of each marketing channel to optimize marketing spend. By learning how to budget by channel, you can maximize your return on investment and ultimately drive business growth.
- Define marketing channels and their significance in reaching a business’s target audience.
- Understand the importance of an integrated marketing plan and its ability to improve customer engagement and increase revenue.
- Analyze the cost per acquisition of each marketing channel and determine the most cost-effective and efficient channels to allocate a marketing budget towards.
- Apply knowledge of budgeting by channel to optimize marketing spend and maximize return on investment.
- Develop a successful and cost-effective marketing strategy that includes various marketing channels and helps achieve business goals, reach target audiences, and drive business growth.
Video 20- Minutes
In today’s highly competitive business landscape, it’s essential for business owners to have a deep understanding of marketing basics, their target customer, their brand value, their online footprint, and different marketing channels. By gaining knowledge of these critical areas, business owners can develop a comprehensive marketing strategy that helps them stand out from their competitors, reach their target audience, and increase their revenue. By learning these essential marketing concepts, business owners can create a successful and cost-effective marketing strategy that drives business growth.
- Understand the importance of marketing basics and how they contribute to a comprehensive marketing strategy.
- Develop the ability to identify and understand the target audience and create targeted campaigns that resonate with them.
- Learn how to build a strong brand value and image that aligns with the needs and values of the target audience.
- Gain knowledge of the online footprint and learn how to build and maintain a strong online presence.
- Develop the ability to evaluate different marketing channels and allocate marketing spend effectively to maximize return on investment.
Video 9- Minutes